BJ88’s commitment to community projects promoting health, well-being, and inclusion, along with its focus on responsible and safer gambling, sets a positive example of how commercial partnerships can contribute to the broader community. Leos International’s involvement as a sleeve partner further strengthens the club’s financial stability, while Utilita’s sustainability initiatives align with global efforts to combat climate change, positioning AFC Bournemouth as a forward-thinking and responsible club.
BJ88: front-of-shirt partner
AFC Bournemouth has recently announced an exciting sponsorship deal with BJ88, which will see the brand as the club’s front-of-shirt partner for the 2024/25 and 2025/26 seasons. This partnership, described as the largest commercial investment in the club’s history, reflects the club’s strong performance, with Andoni Iraola’s side finishing the previous season with 48 points in the Premier League.
While BJ88’s sponsorship is significant, the club is excited to be partnering with BJ88 in what is a record-breaking deal. BJ88’s deal is worth almost double Dafabet’s arrangement, which has been valued at £4 million (US$5.2 million) per year, and nearly double the sum offered by non-betting companies.
Their investment will have huge significance to help AFC Bournemouth compete in the Premier League both on and off the pitch. BJ88’s commitment to community projects promoting health, well-being, and inclusion, along with its focus on responsible and safer gambling, sets a positive example of how commercial partnerships can contribute to the broader community.
Leos International: The Sleeve Partner
Leos International, a prominent property developer, has signed on as Bournemouth’s sleeve partner for the men’s first team, replacing DeWalt in a two-year deal. This sponsorship marks an essential collaboration for the club, providing additional financial support and aligning the team with a respected name in property development. The sleeve partnership is a critical aspect of the club’s branding, visible on the players’ kits, and adds a valuable revenue stream to the club’s finances.
Utilita: The Energy and Sustainability Partner
Utilita, an innovative energy company, has been announced as AFC Bournemouth’s official energy and sustainability partner. This three-year agreement is particularly notable for its commitment to making the club one of the greenest sporting outfits in the UK. By the end of summer, Utilita will have installed more than 600 solar panels at Bournemouth’s new training complex, reducing annual CO2 emissions by 30,000 kilograms and saving £1.5 million
The influx of sponsorship deals, including the monumental investment by BJ88 and the strategic partnerships with Leos International and Utilita, provides AFC Bournemouth with crucial resources to remain competitive in the Premier League. These sponsorships provide valuable funding and help boost the club’s visibility and connection with the community.
While BJ88’s sponsorship deal is a landmark moment for AFC Bournemouth, the club’s partnerships with Leos International and Utilita are equally vital. These collaborations provide a balanced mix of financial support, community engagement, and environmental responsibility. As AFC Bournemouth continues to grow and evolve, the support from these sponsors will undoubtedly play a significant role in the club’s ongoing success and its efforts to remain competitive in the Premier League.
